Thinkspace, a co-working facility located within the Four Points by Sheraton Lagos Hotel, sought to increase awareness and drive a minimum of 100 downloads of its dedicated booking app on both Apple’s App Store and Google’s Play Store.
Our approach was informed by two key insights:
1. Thinkspace had the advantage of being associated with the larger and well-established Four Points by the Sheraton Hotel brand.
2. Given budget constraints and conservative revenue projections, an extensive marketing spend was deemed counterproductive.
To harness the brand strength of Four Points by Sheraton Hotel for Thinkspace, we implemented a strategic plan that included influencer marketing, the creation of a dedicated landing page for easy app downloads, the execution of digital advertising campaigns, and a comprehensive approach to online and offline public relations.
The budget allocation for the entire campaign, covering the pre-launch, launch, and post-launch phases, was set at 6 million Naira.
Within just one month of the campaign launch, we achieved the following notable outcomes:
Furthermore, we exceeded the client’s expectations by achieving over 800 downloads of the Thinkspace app on both Apple’s App Store and Google’s Play Store, thus successfully meeting the campaign objectives.