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small and medium-sized enterprises

Let’s Talk Small And Medium-Sized Enterprise (SME)

  A small and medium-sized enterprise, also known as SME can be defined as a business that has revenues, assets or numbers of staff that falls within a particular threshold. The basis for determining an SME differs depending on the country a company operates in and sometimes depending on the industry. There is no laid …

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price discount/sales promotion

5 Ways to Get Out Of the Price Discount Sinkhole

There is no denying the importance of price discount in marketing promotional mix, especially for small businesses who have limited resources. But like they say, too much of everything is bad. If you run a small business and you’ve found out that you only make sales during sales promotion, you are in danger of losing …

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digital marketing

SOME DIGITAL MARKETING TERMS AND THEIR DEFINITION PART 2

Are the terms and acronyms still looking overwhelming and strange to you? We promised to bring you more digital marketing terms and their definitions, and here we are. Missed the first part? Catch up here. Without wasting time, we’ll go right in, happy reading! SEO: SEO also known as Search Engine Optimization is the organic …

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writers using computers

5 Differences Between Content Writing and Copywriting

5 Differences Between Content Writing and Copywriting   Every brand needs words to help in communicating itself to its audience. The question is, what words do you need — content or copy? You need to know the differences between content writing and copywriting. You’ve probably heard of content writing and copywriting and thought to yourself: …

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