digital marketing


Are the terms and acronyms still looking overwhelming and strange to you? We promised to bring you more digital marketing terms and their definitions, and here we are. Missed the first part? Catch up here. Without wasting time, we’ll go right in, happy reading!

SEO: SEO also known as Search Engine Optimization is the organic way to get your site rank high and appear on the first page of the search engine (SERP). Selecting keywords relevant to your business, optimising your website pages with those keywords, writing blog posts and infusing the keyword in it, are some necessary aspects of SEO when the goal is high ranking for your website, unlike SEM, where you get to pay a certain amount to get your website rank high. In digital marketing, SEO takes more time compared to SEM, as the search engine spider will need to crawl your website first.

B2B and B2C: Business to business (B2B) and business to consumer (B2C) are two marketing terms used in determining who business market to directly. If you market directly to other businesses, it’s B2B, and if you market directly to consumers, then its B2C. knowing this early enough is crucial as it helps to determine which platforms your business should be on.

Engagement Rate: Engagement Rate in digital marketing refers to the interaction and generated from Facebook posts, Instagram posts, tweets and blog posts. It is how much consumers know your brand based on their comments, shares and likes. The higher the engagement rate is, the better and more relevant the content is. This is a great way to organically grow the rank of your website because when search engines see that users are interacting with your website and social media handles, you’ll be seen as a notable and trustworthy source in your industry and beyond. 

Bounce Rate: in digital marketing, when a visitor or user lands on your site but only views one page and leaves is called bounce rate. Usually, google analytics will show you the bounce rate recorded on your website and if the number is high, you’ll need to make adjustments. The more page views and time spent on your website increases your chances of moving up in search rankings.

Thank you page: just as the name suggests, a thank you page is necessary, especially for an e-commerce business and it should come after a purchase has been made, while a non-e-commerce business can have it on their contact form page. If you want to monitor your ROI, a thank you page will do. 

 The thank-you page should always be the last page on your website, just as the visitor is about to leave your page. It shows that you appreciate them for visiting. They too will want to come again and even refer your website to others. Now, isn’t that all we want in the cause of digital marketing? Ensure to include a thank you page on your website.

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