digital marketing


It is no longer news that the era of digital marketing is upon us, and with it came terms that some people may find overwhelming and strange. Terms like CTA, CTR, PPC, KPI… already overwhelmed, are you? Not to worry, in this article, we’ll break down these terms for you so they are easy to understand and you can apply them to your online marketing business.

So, let’s get started:

KPI: KPI means Key Performance indicator and as the name implies, it is the element of your strategy or plan that clearly shows set goals and objectives and when due. KPIs are usually quantifiable, measurable and achievable. KPI is used not only in digital marketing but in traditional marketing too.

CPI: CPI or CPM means Cost Per Impression, it is used in online marketing to refer to the cost an advertiser pays for an advert to be displayed on a website. When an advert is displayed once on a website to a user, it is called an impression. Adverts must be displayed on websites with a high page view rate. 

CTR: In digital marketing, when we say CTR, we mean Click Through Rate. it is used to determine the number of clicks advertisers get on their ads per number of impressions. Simply put, it is the number of people who see your advert displayed on a website, and actually, go ahead to click on it. The formula for calculating CTR is the total number of clicks an advert gets divided by the total number of times it was displayed.  I.e. clicks ÷ impressions.

PPC: PPC stands for Pay Per Click, and it is a method in online marketing where advertisers pay a particular amount every time their advert is clicked on. Essentially, PPC is an aspect of Search Engine Marketing (SEM) used in buying visits to your website rather than growing visitors organically as it is with Search Engine Optimization (SEO). Search Engine Marketing is one of the most common forms of Pay Per Click as it allows advertisers to bid for advert placement in the sponsored link of a search engine. This means that when a keyword relating to their business is searched, their business stands a chance of appearing in the top spot of the Search Engine Result Page (SERP), giving their business high visibility and visitor’s rate.

CTA: CTA means Call To Action. It is a button, usually at the end of the page, used to get the attention of customers or website visitors, to make them take actions that will in turn generate sales for the business. Likely actions to take include: downloading a document, leaving their email, purchasing a product etc. Call To Action can be used in email campaigns, on your website and on social media adverts.

Having a firm understanding of digital marketing terms and their meaning will give you an edge over your competitors. Wondering if this is all? Read more here

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