A small and medium-sized enterprise, also known as SME can be defined as a business that has revenues, assets or numbers of staff that falls within a particular threshold. The basis for determining an SME differs depending on the country a company operates in and sometimes depending on the industry. There is no laid …
Let’s Talk Small And Medium-Sized Enterprise (SME) Read More »
There is no denying the importance of price discount in marketing promotional mix, especially for small businesses who have limited resources. But like they say, too much of everything is bad. If you run a small business and you’ve found out that you only make sales during sales promotion, you are in danger of losing …
5 Ways to Get Out Of the Price Discount Sinkhole Read More »
to grow a new business is not an easy task at all. As a matter of fact, thinking of a new business to venture into is hard not to talk of actually starting it and then growing it with customers. Have you ever wondered how someone managed to start a new business and is still …
Email marketing is a constantly developing aspect of digital marketing. Just when you think you’ve gotten a hang of it and are good to go, something changes; almost as if it’s telling you ‘’you can’t know it all’’. You really can’t monitor the trends but when it comes to what works for most people on …
It is no longer news that the era of digital marketing is upon us, and with it came terms that some people may find overwhelming and strange. Terms like CTA, CTR, PPC, KPI… already overwhelmed, are you? Not to worry, in this article, we’ll break down these terms for you so they are easy to …
SOME DIGITAL MARKETING TERMS AND THEIR DEFINITION PART 1 Read More »
Are the terms and acronyms still looking overwhelming and strange to you? We promised to bring you more digital marketing terms and their definitions, and here we are. Missed the first part? Catch up here. Without wasting time, we’ll go right in, happy reading! SEO: SEO also known as Search Engine Optimization is the organic …
SOME DIGITAL MARKETING TERMS AND THEIR DEFINITION PART 2 Read More »
5 Differences Between Content Writing and Copywriting Every brand needs words to help in communicating itself to its audience. The question is, what words do you need — content or copy? You need to know the differences between content writing and copywriting. You’ve probably heard of content writing and copywriting and thought to yourself: …
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A brand identity is the sum of endeavors that shape the perception people have about you or your business. The most common mistake people make when it comes to brand identity is leaving it in the hands of chance. You cannot afford to sit back and let “life happen” to your brand; great brands don’t …
